Long before becoming the Governor or California or the 40th President of the United States, Ronald Reagan narrated the 1963 film Heritage of Splendor, focusing on why we must preserve America's great natural resources from the consequences of littering. Sponsored by the Richfield Oil Company and Keep America Beautiful, Inc.
In honor of President's Day, watch as President Reagan explains the "year-round problem" of littering — AKA "the special touch" we have added to the untouched beauty of North America's landscape.